Last week Rock & Ruddle exhibited at the famous trade show Cosmoprof North America in Las Vegas for the very first time. We wanted to spread the word about our hairbrushes to retailers, salon and spa owners and stylists in the U.SA.
We were surprised and delighted at how international the audience was with many visitors from Asia and South America attending despite Covid.
Our hairbrush wall was a real show stopper and got us a lot of attention including an appearance on national tv as part of a round up of the whole show.
The customers were almost all experts in haircare but nevertheless they were really interested to hear from our stylist team members about the detangling and healthy hair properties of our brushes and particularly about how good they are to use on hair extensions. We had a cute mannequin with extensions so people could try it themselves which was very effective in showing how gently but effectively the bristles glide through them. The stylists loved it!
It was fantastic to share experiences and learn more about how the haircare market works in such a huge and diverse country.
Rock & Ruddle hairbrushes are now available in salons all over the United States!